Local SEO (Local Search Engine Optimization) is the process of optimizing your business so it appears in local search results on Google—especially when people search for services near them, like:
- “best restaurant near me”
- “plumber in Dhaka”
- “electronics shop in Chittagong”
It’s mainly used by local businesses that serve customers in a specific area.
Why Local SEO is Important
- Helps nearby customers find you easily
- Increases phone calls, visits, and inquiries
- Builds trust through reviews and local visibility
- Very effective for small and medium businesses
How Local SEO Works
Google uses 3 main factors for local results:
- Relevance – How well your business matches the search
- Distance – How close you are to the searcher
- Prominence – How well-known and trusted your business is
Step-by-Step: How to Do Local SEO
1. Create & Optimize Google Business Profile (MOST IMPORTANT)
This is what shows your business on Google Maps and local results.
Steps:
- Go to Google Business Profile
- Add:
- Business name (real name only)
- Address (accurate)
- Phone number
- Website
- Business category
- Working hours
- Add photos of your shop, office, products
- Verify your business
✅ Tip: Keep details exactly the same everywhere online.
2. Use Local Keywords
Use keywords that include your location.
Examples:
- “digital marketing agency in Dhaka”
- “AC repair service in Sylhet”
Where to use them:
- Website homepage
- Service pages
- Page titles & headings
- Meta description
3. Optimize Your Website for Local SEO
Make sure your website:
- Is mobile-friendly
- Loads fast
- Has clear contact details
Add these pages:
- Contact page with map
- About page
- Location-based service pages (if you serve multiple areas)
4. Get Local Reviews
Reviews strongly affect local rankings.
How to get reviews:
- Ask happy customers to review on Google
- Share your review link via WhatsApp or SMS
- Reply to all reviews (positive & negative)
⭐ More good reviews = better rankings + trust
5. Local Business Listings (Citations)
List your business on local directories:
Examples:
- Facebook Business Page
- Yelp
- Local business directories
- Industry-specific sites
Make sure Name, Address, Phone (NAP) are identical everywhere.
6. Use Local Content
Create content related to your area:
- Blog posts about local topics
- News or events related to your city
- Customer success stories from your area
7. Build Local Backlinks
Get links from:
- Local news websites
- Local blogs
- Business associations
- Partner businesses
These links improve your local authority.
8. Track Your Results
Use:
- Google Search Console
- Google Analytics
- Google Business Profile Insights
Track:
- Searches
- Calls
- Website visits
- Direction requests
Who Should Use Local SEO?
- Shops & showrooms
- Restaurants & cafes
- Doctors & clinics
- Service providers (plumber, electrician, tutor)
- Local agencies
If you want, tell me:
- What type of business you have
- Your city/area
I can give you a custom local SEO plan for your business 👍